This guide to content marketing fundamentals is designed to help you understand the most important building blocks of any great content marketing strategy. Email is one of the most powerful mediums for sharing content. In fact, 93% of B2B marketers use email to distribute content. Why? Because email serves as a direct line of communication […]
How to Create Great Email Marketing Content Read More »
At the core of any great marketing plan is a list of strategic and clear marketing objectives. Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support. Marketing objectives are a pivotal part
How to Define and Measure Marketing Objectives: A Start-to-Finish Guide Read More »
Lead nurturing helps maintain relationships with potential customers throughout the buyer’s journey. It also helps maximize sales opportunities and improve brand awareness. Find out what lead nurturing is, why it’s a powerful marketing strategy, and how you can set up lead nurturing campaigns that help convert more prospects into paying customers. What Is Lead Nurturing?
Lead Nurturing 101: Top Tactics, Tools, and Best Practices Read More »
A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you. It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results. A marketing case study helps prospects see how they
How to Create a Marketing Case Study: Template + Examples Read More »
How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy. Well, you’ve come to the right place to learn how to write website content, including landing pages.
How to Write Content for a Website in 9 Steps Read More »
Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign.
How To Create a Landing Page That Converts Read More »
When you sit down to create a marketing plan, it can be a little overwhelming. With so many marketing strategies to choose from, it can be difficult to pick the tactics that are right for your business. On top of that, not all marketing tactics are created equal. Some strategies require more investment, meaning you
The Complete Guide to Marketing Strategies: Risks, Rewards, and Investments Read More »
Search advertising helps increase revenue, drive traffic, and boost brand recognition. It works shoulder to shoulder with organic search marketing, which gains traction as search advertising increases sales. And it’s also how, according to Google, businesses receive an average of $2 of revenue for every $1 spent on paid advertising on Google Ads (formerly Google
How to Build, Execute, and Optimize a PPC Strategy in 9 Steps Read More »
Marketers love metrics. And customer lifetime value (CLV) is one of the most important measures you can track. Calculating CLV can yield useful insights into your customers’ behavior, and when used alongside other data, like the cost of acquisition (CAC), it can help you make marketing decisions that lead toward greater profitability. Once you know
How to Calculate Customer Lifetime Value (CLV) Read More »
To help blog posts and pages gain search visibility, you need to use on-page SEO to attract search engines and help them understand, recognize, and rank your content. To help you through that process, we created an on-page SEO checklist. That way you never miss an opportunity to optimize your webpages or blog posts. Download
On-Page SEO Checklist: Optimize Every Page on Your Site Read More »
