Sales

Lead Nurturing 101: Top Tactics, Tools, and Best Practices

Leave a Comment / Guides, Lead Generation, Sales /

Lead nurturing helps maintain relationships with potential customers throughout the buyer’s journey. It also helps maximize sales opportunities and improve brand awareness. Find out what lead nurturing is, why it’s a powerful marketing strategy, and how you can set up lead nurturing campaigns that help convert more prospects into paying customers. What Is Lead Nurturing? […]

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How To Create a Landing Page That Converts

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Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign.

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What is Demand Generation?

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Demand generation is an umbrella term for customer acquisition initiatives designed to drive interest in a company’s product or service to attract qualified leads. Ultimately, demand generation aims to improve marketing effectiveness by improving brand awareness and increasing share of voice among the target market. Demand generation programs can help your organization reach new markets,

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12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist

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Writing headlines may feel like a small task. But stringing together that short set of words can have big implications. A headline could be the difference between your content being found and consumed or ignored and overlooked. A great headline can attract and engage readers while sending signals to search engines that help rank content.

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9 Tips for Writing Compelling Landing Page Content

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#To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step.

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B2B Buyer Personas — 3 Big Mistakes You’re Probably Making

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B2B Buyer Personas — 3 Big Mistakes You’re Probably Making B2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an article from Aberdeen, when persona expert Adele Revella contacted some of her clients hoping to put together case studies from her work, she was astounded.

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How to Create Remarkable Welcome Emails

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You only get one chance to make a first impression. In email marketing, that notion is even more pressing. Nearly 60% of respondents in a SaleCycle survey said marketing emails influence their purchase decisions. It’s clear that email can be a valuable conversion tool if used correctly. Welcome emails are an opportunity to introduce new

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