Guides

The Importance of Targeting in Marketing (And How to Include It in Your Strategy)

Leave a Comment / Guides, SEO /

When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important. In marketing, if you’re trying to talk to […]

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What Is SEO? A Get-Started Guide to Search Engine Optimization

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Search engine rankings are a winner-takes-all game. The top three results have click-through rates of 30% – 10%; by position nine, that’s dropped to just 2%. If your website doesn’t appear on page one for relevant search terms, it’s not reaching its full potential. That’s where search engine optimization (SEO) comes in. What is search

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The 25-Point SEO Checklist You Need to Drive More Traffic (2022 Update)

Leave a Comment / Analytics, eBooks & Templates, Guides, SEO, Strategy and Research /

If you’re on this page, you’re probably already convinced of the importance of SEO and organic traffic. Just in case you aren’t, here’s a surprising number: according to HubSpot, 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. In order to stay ahead of the curve

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How to Optimize Your Content for B2B Lead Generation

Leave a Comment / Content Marketing, Guides, Lead Generation, Marketing, SEO, Strategy and Research /

Website content is one of the most powerful tools for B2B lead generation. Digital content drives audiences to a webpage, informs and engages them, and converts them into qualified leads. Every page on a website should be created with lead generation in mind. Even if an individual piece of content does not include a lead

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The Beginner’s Guide to Small Business Internet Marketing

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Small business internet marketing can seem overwhelming for those just getting started. It’s a vast landscape and involves many moving parts. After all, different platforms and marketing methods resonate differently for different audiences, industries, niches and products. For example, the fitness industry is very prominent on Instagram, while artists and musicians find a place on

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How to Market at Each Stage of the Buying Decision Process

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The customer buying decision process is rarely linear. Customers typically don’t start at point “A” and move through each subsequent step of the buyer’s journey until they reach the finish line. Instead, customers move into the purchase funnel different phrases. They may enter early at the top or middle of the funnel or join late

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Retention Marketing: Your Complete Guide to Retention Marketing

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When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,

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How to Create Remarkable Welcome Emails

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You only get one chance to make a first impression. In email marketing, that notion is even more pressing. Nearly 60% of respondents in a SaleCycle survey said marketing emails influence their purchase decisions. It’s clear that email can be a valuable conversion tool if used correctly. Welcome emails are an opportunity to introduce new

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