This guide to content marketing fundamentals is designed to help you understand the most important building blocks of any great content marketing strategy. Email is one of the most powerful mediums for sharing content. In fact, 93% of B2B marketers use email to distribute content. Why? Because email serves as a direct line of communication […]
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At the core of any great marketing plan is a list of strategic and clear marketing objectives. Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support. Marketing objectives are a pivotal part
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Lead nurturing helps maintain relationships with potential customers throughout the buyer’s journey. It also helps maximize sales opportunities and improve brand awareness. Find out what lead nurturing is, why it’s a powerful marketing strategy, and how you can set up lead nurturing campaigns that help convert more prospects into paying customers. What Is Lead Nurturing?
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A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you. It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results. A marketing case study helps prospects see how they
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How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy. Well, you’ve come to the right place to learn how to write website content, including landing pages.
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Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign.
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Market segmentation is the process of dividing a target market of potential customers into segments with common characteristics. Through a process of audience analysis, segments are composed of consumers who respond similarly to marketing strategies and share traits such as similar interests, needs, or locations. Marketers often measure their performance at attracting these market segments with KPIs. You can’t
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Market size is the number of individuals in a certain market segment who are potential buyers. Companies should determine market size before launching a new product or service. Understanding market size helps you distinguish between two categories: the addressable market, which is the total revenue opportunity for your product or service; and the available market,
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A market analysis is a quantitative and qualitative assessment of a market. It examines the market size, various market segments, customer buying patterns, the competition, and the economic environment. Market analysis provides you with a holistic, or well-rounded picture of the markets you are interested in operating in. The components of the analysis include several
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A marketing plan documents your marketing strategy and tactics to provide direction for reaching business objectives. It often focuses on a specific period of time and covers details such as the target market, buyer persona, goals, costs, action steps, and KPIs that will be used to measure results. A marketing plan is subject to change
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