Editorial Staff

[White Paper] The Modern SDR Playbook: How to Scale Pipeline Without Burning Out Reps

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A Tactical Guide for Appointment Setting Teams Introduction Sales development is the engine of pipeline creation, but too often, internal SDR teams face burnout, high turnover, and diminishing returns. In a market where efficiency, personalization, and speed are non-negotiable, companies need a better way to scale outbound without sacrificing the well-being of their teams. That’s […]

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Case Study: From 3 to 30 Meetings/Month: Scaling Pipeline for an Engagement App

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From 3 to 30 Meetings/Month: Scaling Pipeline for an Engagement App The Challenge An early-stage employee engagement platform had strong product-market fit but struggled to generate consistent outbound pipeline. Key issues: Low outbound volume due to a lean team Messaging that didn’t clearly communicate ROI to HR and People leaders No repeatable system for prospecting

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Case Study: HR Doesn’t Ignore Us Now: Rewriting Outreach for CultureTech Wins

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HR Doesn’t Ignore Us Now: Rewriting Outreach for CultureTech Wins The Challenge A CultureTech platform was getting ghosted by HR teams despite having a compelling solution. The core problems: Outreach messaging felt too “fluffy” and wasn’t landing with HR leaders Low response rates from Directors and VPs of People Struggled to tie product features to

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Case Study: How Personalization Boosted Demo Conversions for a Culture Analytics Startup

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How Personalization Boosted Demo Conversions for a Culture Analytics Startup The Challenge A Culture Analytics startup had plenty of outreach volume but couldn’t convert it into quality demos. Key challenges: Generic messaging that didn’t stand out   Low click-through and demo booking rates   Prospects weren’t seeing immediate relevance to their role or org The

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Case Study: Breaking Into Enterprise HR Teams: A Lead Gen Success for a Talent Platform

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Breaking Into Enterprise HR Teams: A Lead Gen Success for a Talent Platform The Challenge A Talent Platform was ready to scale but struggled to penetrate large enterprise HR teams. Key blockers: Long sales cycles and gatekeepers in enterprise orgs   Messaging that wasn’t resonating with senior HR leaders   Inconsistent lead generation from outbound

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Case Study: How We Helped a Recruiting SaaS Double Their HR Demo Bookings in 90 Days

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How We Helped a Recruiting SaaS Double Their HR Demo Bookings in 90 Days The Challenge A fast-growing Recruiting SaaS company had a strong product but was struggling to convert interest into demo bookings. Key pain points: Low volume of qualified HR leads Ineffective outreach messaging Limited internal resources to scale outbound efforts The Solution

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Case Study: Turning Passive Talent Tools Into Hot Prospects With Cold Outreach

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Turning Passive Talent Tools Into Hot Prospects: A Cold Outreach Case Study The Challenge A platform that specialized in sourcing passive candidates needed to drive more top-of-funnel activity. Biggest hurdles: Difficulty explaining the value prop quickly in cold outreach Low reply rates from busy HR leaders Inconsistent lead quality The Solution We launched a cold

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Case Study: Reaching CLOs and Training Managers: Cold Emailing That Works

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Reaching CLOs and Training Managers: Cold Emailing That Works The Challenge An L&D SaaS company had a great solution, but couldn’t reach the people who mattered most—CLOs and Training Managers. Main roadblocks: Emails were getting buried or ignored by senior L&D leaders Messaging wasn’t tailored to their unique KPIs (learning adoption, retention, ROI) Struggled to

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Case Study: Winning L&D Decision-Makers with Strategic Sequencing

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Winning L&D Decision-Makers with Strategic Sequencing The Challenge An L&D platform was struggling to break through to senior Learning leaders. Outreach felt ignored, and demos were stalling out early. Pain points included: Low engagement from Heads of L&D and Enablement Messaging that didn’t align with evolving L&D priorities (e.g., upskilling, retention, DEI) No structured follow-up

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Case Study: See How We Drove 50% More Qualified Leads for a Corporate Training Platform

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How We Drove 50% More Qualified Leads for a Corporate Training Platform The Challenge A Corporate Training platform was generating leads, but many weren’t a fit. The sales team was spending valuable time on unqualified calls that rarely converted. Key challenges included: Broad outreach that lacked role or industry specificity Low lead quality resulting in

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