Market size is the number of individuals in a certain market segment who are potential buyers. Companies should determine market size before launching a new product or service. Understanding market size helps you distinguish between two categories: the addressable market, which is the total revenue opportunity for your product or service; and the available market, […]
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A marketing funnel, or marketing sales funnel, is a model for understanding the process of turning leads into customers. Like a funnel, marketers cast a broad net to drive brand awareness, capture as many leads as possible and then nurture prospective customers through the purchasing decision, which narrows in each stage of the funnel. The
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Target market is a group of consumers a product or service is aimed at. Brands can have more than one specific target market. Dividing an audience into small, more relevant target markets is called “market segmentation.” This process helps a marketer better define the buyer persona and more clearly position the value proposition to the
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Search advertising helps increase revenue, drive traffic, and boost brand recognition. It works shoulder to shoulder with organic search marketing, which gains traction as search advertising increases sales. And it’s also how, according to Google, businesses receive an average of $2 of revenue for every $1 spent on paid advertising on Google Ads (formerly Google
How to Build, Execute, and Optimize a PPC Strategy in 9 Steps Read More »
Marketers love metrics. And customer lifetime value (CLV) is one of the most important measures you can track. Calculating CLV can yield useful insights into your customers’ behavior, and when used alongside other data, like the cost of acquisition (CAC), it can help you make marketing decisions that lead toward greater profitability. Once you know
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To help blog posts and pages gain search visibility, you need to use on-page SEO to attract search engines and help them understand, recognize, and rank your content. To help you through that process, we created an on-page SEO checklist. That way you never miss an opportunity to optimize your webpages or blog posts. Download
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While there are many best practices for creating content, there is one rule that will always be the most important: Know your audience. If you don’t know who you’re talking to, it’s almost impossible to create powerful, targeted content that connects with readers and compels them to take action. The most effective strategic content is
This Buyer Persona Template Will Help You Make Top-Quality Content Read More »
If you’re on this page, you’re probably already convinced of the importance of SEO and organic traffic. Just in case you aren’t, here’s a surprising number: according to HubSpot, 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. In order to stay ahead of the curve
The 25-Point SEO Checklist You Need to Drive More Traffic (2022 Update) Read More »
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado Let’s be real. In this metaphorical quote, you’re the deer, your industry is the freeway, and those cars coming head on are your competitors.
Four Essential Strategy Questions Answered with Analytics Read More »
The fields of digital marketing and analytics have introduced a host of web analytics terms that we have to understand to fully comprehend the metrics we measure daily. A complete grasp on these terms helps us better evaluate our website performance and make strategic decisions for our businesses. Whether you are a marketing professional that’s
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