Marketing

How to Create Great Email Marketing Content

This guide to content marketing fundamentals is designed to help you understand the most important building blocks of any great content marketing strategy. Email is one of the most powerful mediums for sharing content. In fact, 93% of B2B marketers use email to distribute content. Why? Because email serves as a direct line of communication […]

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How To Create a Landing Page That Converts

Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign.

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What is Market Segmentation?

Market segmentation is the process of dividing a target market of potential customers into segments with common characteristics. Through a process of audience analysis, segments are composed of consumers who respond similarly to marketing strategies and share traits such as similar interests, needs, or locations. Marketers often measure their performance at attracting these market segments with KPIs. You can’t

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What is Market Size?

Market size is the number of individuals in a certain market segment who are potential buyers. Companies should determine market size before launching a new product or service. Understanding market size helps you distinguish between two categories: the addressable market, which is the total revenue opportunity for your product or service; and the available market,

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What is Return On Marketing Investment (ROMI)?

Marketing ROI, or return on marketing investment (ROMI), is a KPI that measures the contribution to profit attributable to marketing. It is a measure of marketing effectiveness. In simple terms, the best formula for marketing ROI is: (Gross Profit – Marketing Investment) −−−−−−−−−−−−−−−−−−−− Marketing Investment Today, accountability in marketing amounts to table stakes. Companies expect

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The Complete Guide to Marketing Strategies: Risks, Rewards, and Investments

When you sit down to create a marketing plan, it can be a little overwhelming. With so many marketing strategies to choose from, it can be difficult to pick the tactics that are right for your business. On top of that, not all marketing tactics are created equal. Some strategies require more investment, meaning you

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