This guide to content marketing fundamentals is designed to help you understand the most important building blocks of any great content marketing strategy. Email is one of the most powerful mediums for sharing content. In fact, 93% of B2B marketers use email to distribute content. Why? Because email serves as a direct line of communication […]
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How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy. Well, you’ve come to the right place to learn how to write website content, including landing pages.
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Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign.
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Market segmentation is the process of dividing a target market of potential customers into segments with common characteristics. Through a process of audience analysis, segments are composed of consumers who respond similarly to marketing strategies and share traits such as similar interests, needs, or locations. Marketers often measure their performance at attracting these market segments with KPIs. You can’t
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Market size is the number of individuals in a certain market segment who are potential buyers. Companies should determine market size before launching a new product or service. Understanding market size helps you distinguish between two categories: the addressable market, which is the total revenue opportunity for your product or service; and the available market,
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A marketing plan documents your marketing strategy and tactics to provide direction for reaching business objectives. It often focuses on a specific period of time and covers details such as the target market, buyer persona, goals, costs, action steps, and KPIs that will be used to measure results. A marketing plan is subject to change
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A marketing funnel, or marketing sales funnel, is a model for understanding the process of turning leads into customers. Like a funnel, marketers cast a broad net to drive brand awareness, capture as many leads as possible and then nurture prospective customers through the purchasing decision, which narrows in each stage of the funnel. The
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Target market is a group of consumers a product or service is aimed at. Brands can have more than one specific target market. Dividing an audience into small, more relevant target markets is called “market segmentation.” This process helps a marketer better define the buyer persona and more clearly position the value proposition to the
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Marketing ROI, or return on marketing investment (ROMI), is a KPI that measures the contribution to profit attributable to marketing. It is a measure of marketing effectiveness. In simple terms, the best formula for marketing ROI is: (Gross Profit – Marketing Investment) −−−−−−−−−−−−−−−−−−−− Marketing Investment Today, accountability in marketing amounts to table stakes. Companies expect
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When you sit down to create a marketing plan, it can be a little overwhelming. With so many marketing strategies to choose from, it can be difficult to pick the tactics that are right for your business. On top of that, not all marketing tactics are created equal. Some strategies require more investment, meaning you
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