From 3 to 30 Meetings/Month: Scaling Pipeline for an Engagement App
The Challenge
An early-stage employee engagement platform had strong product-market fit but struggled to generate consistent outbound pipeline.
Key issues:
- Low outbound volume due to a lean team
- Messaging that didn’t clearly communicate ROI to HR and People leaders
- No repeatable system for prospecting and booking meetings
The Solution
We built and launched a full outbound engine designed to scale:
- Clarified value prop around retention, morale, and team performance
- Created persona-specific messaging for HR, People Ops, and Culture teams
- Deployed outbound sequences via LinkedIn and email with continuous testing
The Results (in 45 Days)
- Grew from 3 to 30 meetings/month
- Increased reply rate to 22% across sequences
- Landed meetings with key mid-market HR decision-makers
Why It Worked
We focused on what HR cares about: engagement that drives business results. Clear messaging + systemized outreach = a repeatable pipeline growth engine.
Want results like this? Let’s talk.
