Winning L&D Decision-Makers with Strategic Sequencing
The Challenge
An L&D platform was struggling to break through to senior Learning leaders. Outreach felt ignored, and demos were stalling out early.
Pain points included:
- Low engagement from Heads of L&D and Enablement
- Messaging that didn’t align with evolving L&D priorities (e.g., upskilling, retention, DEI)
- No structured follow-up process to build momentum
The Solution
We implemented a strategic sequencing framework tailored to how L&D leaders buy:
- Built messaging themes around business impact (employee growth, ROI of learning, internal mobility)
- Structured a 4-step outbound cadence with value at every touchpoint
- Layered in social proof and bite-sized insights to build credibility
The Results (in 45 Days)
- Consistent meetings booked with L&D and Enablement leaders
- Increased lead-to-demo conversion by 3x
- Positioned platform as a strategic partner, not just another vendor
Why It Worked
We stopped selling “features” and started selling outcomes. By aligning outreach with L&D’s strategic goals, we earned trust—and meetings.
Want results like this? Let’s talk.
