HR Doesn’t Ignore Us Now: Rewriting Outreach for CultureTech Wins
The Challenge
A CultureTech platform was getting ghosted by HR teams despite having a compelling solution.
The core problems:
- Outreach messaging felt too “fluffy” and wasn’t landing with HR leaders
- Low response rates from Directors and VPs of People
- Struggled to tie product features to business outcomes
The Solution
We overhauled the outbound strategy with a bold but empathetic approach:
- Rewrote messaging to focus on real HR pain (burnout, retention, team disconnect)
- Added proof points and metrics to build credibility early
- Tightened targeting to focus on mid-size People teams experiencing growth pains
The Results (in 30 Days)
- Replies tripled across cold sequences
- Booked meetings with HR leaders from tech, fintech, and healthcare sectors
- Shortened sales cycles by leading with relevance and urgency
Why It Worked
We made the messaging feel like it came from someone who gets it. By speaking their language and offering value fast, we earned attention—and meetings.
Want results like this? Let’s talk.
