Reaching CLOs and Training Managers: Cold Emailing That Works
The Challenge
An L&D SaaS company had a great solution, but couldn’t reach the people who mattered most—CLOs and Training Managers.
Main roadblocks:
- Emails were getting buried or ignored by senior L&D leaders
- Messaging wasn’t tailored to their unique KPIs (learning adoption, retention, ROI)
- Struggled to balance personalization with scale
The Solution
We built a cold email strategy specifically designed for time-starved L&D decision-makers:
- Crafted sharp, insight-led messaging that aligned with current L&D trends
- Used micro-personalization to tailor emails based on company initiatives and learning goals
- Deployed short, high-value sequences focused on credibility and outcomes
The Results (in 30 Days)
- Reply rates climbed to 25%
- Booked meetings with multiple Chief Learning Officers and senior Training Managers
- Generated high-quality leads from Fortune 1000 and mid-market firms
Why It Worked
We spoke their language and respected their time. By leading with relevance and clarity, we turned cold email into warm opportunity.
Want results like this? Let’s talk.
