Turning Passive Talent Tools Into Hot Prospects: A Cold Outreach Case Study
The Challenge
A platform that specialized in sourcing passive candidates needed to drive more top-of-funnel activity.
Biggest hurdles:
- Difficulty explaining the value prop quickly in cold outreach
- Low reply rates from busy HR leaders
- Inconsistent lead quality
The Solution
We launched a cold outreach campaign focused on clarity, relevance, and precision:
- Refined positioning to highlight ROI and differentiation in the first sentence
- Laser-focused targeting of Talent Acquisition Directors & Heads of Sourcing
- High-converting email copy designed for skim-readers
The Results (in 30 Days)
- 5 new opportunities directly from cold outreach
- 24% reply rate from first-touch emails
- Better-fit prospects, leading to higher conversion downstream
Why It Worked
We didn’t just send more emails — we sent better ones. By leading with sharp messaging and smart targeting, we turned cold prospects into warm pipeline, fast.
Want results like this? Let’s talk.
