Breaking Into Enterprise HR Teams: A Lead Gen Success for a Talent Platform
The Challenge
A Talent Platform was ready to scale but struggled to penetrate large enterprise HR teams.
Key blockers:
- Long sales cycles and gatekeepers in enterprise orgs
- Messaging that wasn’t resonating with senior HR leaders
- Inconsistent lead generation from outbound channels
The Solution
We built a focused outbound campaign designed for enterprise engagement:
- Enterprise-specific messaging that aligned with HR transformation goals
- Strategic account targeting to map key decision-makers and influencers
- High-touch multi-step outreach, combining phone calls, email, and tailored messaging
The Results (in 60 Days)
- Opened doors to 15+ enterprise HR teams
- Booked meetings with Heads of People, VPs of Talent, and HR Ops leaders
- Generated a steady flow of qualified leads from target accounts
Why It Worked
We treated enterprise HR like a strategic account motion — not just volume outreach. By aligning to their pain points and priorities, we got real traction where it counts.
Want results like this? Let’s talk.
