How We Helped a Recruiting SaaS Double Their HR Demo Bookings in 90 Days
The Challenge
A fast-growing Recruiting SaaS company had a strong product but was struggling to convert interest into demo bookings.
Key pain points:
- Low volume of qualified HR leads
- Ineffective outreach messaging
- Limited internal resources to scale outbound efforts
The Solution
We designed a targeted outbound strategy tailored to HR and Talent Acquisition leaders:
- Persona-driven messaging that spoke directly to HR pain points
- Multi-channel outreach across phone calls and email
- A/B testing on subject lines, CTAs, and sequence timing
The Results (in 90 Days)
- 2x increase in qualified demo bookings
- 40% email open rate and 18% reply rate
- 3x improvement in reaching ideal HR personas
Why It Worked
We combined deep audience insight with rapid experimentation and channel optimization. The result? Scalable, repeatable pipeline growth — fast.
Want results like this? Let’s talk.
