How We Drove 50% More Qualified Leads for a Corporate Training Platform
The Challenge
A Corporate Training platform was generating leads, but many weren’t a fit. The sales team was spending valuable time on unqualified calls that rarely converted. Key challenges included:-
Broad outreach that lacked role or industry specificity
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Low lead quality resulting in a high demo no-show rate
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Misalignment between marketing messaging and sales conversations
The Solution
We revamped the entire top-of-funnel process to prioritize quality over quantity:-
Refined ICP Criteria: We focused on ideal industries, company sizes, and learning maturity.
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Segmented Outreach: Tailored outreach by buyer persona (HR, L&D, Sales Enablement).
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Introduced Qualifying Questions: Pre-screened leads early in the outbound flow.
The Results (in 30 Days)
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50% increase in qualified leads passed to sales
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Demo no-show rate dropped by 35%
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Improved close rates thanks to better-fit opportunities
Why It Worked
By ensuring that every lead hitting the calendar was worth the conversation, we achieved cleaner targeting and sharper messaging. This led to a stronger pipeline and a happier sales team.Want results like this? Let’s talk.
