Marketers love metrics. And customer lifetime value (CLV) is one of the most important measures you can track. Calculating CLV can yield useful insights into your customers’ behavior, and when used alongside other data, like the cost of acquisition (CAC), it can help you make marketing decisions that lead toward greater profitability. Once you know […]
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To help blog posts and pages gain search visibility, you need to use on-page SEO to attract search engines and help them understand, recognize, and rank your content. To help you through that process, we created an on-page SEO checklist. That way you never miss an opportunity to optimize your webpages or blog posts. Download
On-Page SEO Checklist: Optimize Every Page on Your Site Read More »
Ask someone about their content strategy and you may hear, “We’re blogging three times a week.” They might mention that they aim to address defined personas. Or that they cover certain topics. But are those strategies? And if not — what does a content strategy look like? If you work in the content marketing world,
How to Develop a Content Strategy: 6-Step Cheat Sheet Read More »
Writing headlines may feel like a small task. But stringing together that short set of words can have big implications. A headline could be the difference between your content being found and consumed or ignored and overlooked. A great headline can attract and engage readers while sending signals to search engines that help rank content.
12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist Read More »
#To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step.
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While there are many best practices for creating content, there is one rule that will always be the most important: Know your audience. If you don’t know who you’re talking to, it’s almost impossible to create powerful, targeted content that connects with readers and compels them to take action. The most effective strategic content is
This Buyer Persona Template Will Help You Make Top-Quality Content Read More »
If you’re on this page, you’re probably already convinced of the importance of SEO and organic traffic. Just in case you aren’t, here’s a surprising number: according to HubSpot, 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. In order to stay ahead of the curve
The 25-Point SEO Checklist You Need to Drive More Traffic (2022 Update) Read More »
In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. Now, we are going to dive deeper into
Here Are 10 Buyer Persona Examples to Help You Create Your Own Read More »
Website content is one of the most powerful tools for B2B lead generation. Digital content drives audiences to a webpage, informs and engages them, and converts them into qualified leads. Every page on a website should be created with lead generation in mind. Even if an individual piece of content does not include a lead
How to Optimize Your Content for B2B Lead Generation Read More »
B2B Buyer Personas — 3 Big Mistakes You’re Probably Making B2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an article from Aberdeen, when persona expert Adele Revella contacted some of her clients hoping to put together case studies from her work, she was astounded.
B2B Buyer Personas — 3 Big Mistakes You’re Probably Making Read More »
