Editorial Staff

The Importance of Targeting in Marketing (And How to Include It in Your Strategy)

Leave a Comment / Guides, SEO /

When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important. In marketing, if you’re trying to talk to […]

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Now Hiring: Project Managers

Leave a Comment / Careers /

Job Description At OutboundHR, we pride ourselves on continuous evolution. The driving force behind constant business growth is the presence of skilled and dedicated project managers. We’re searching for a highly-skilled project manager to contribute to Outbound’s growth and help us maintain our position as an innovative authority. The ideal candidate will have production experience

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What Is SEO? A Get-Started Guide to Search Engine Optimization

Leave a Comment / Guides, SEO /

Search engine rankings are a winner-takes-all game. The top three results have click-through rates of 30% – 10%; by position nine, that’s dropped to just 2%. If your website doesn’t appear on page one for relevant search terms, it’s not reaching its full potential. That’s where search engine optimization (SEO) comes in. What is search

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How to Develop a Content Strategy: 6-Step Cheat Sheet

Leave a Comment / Content Marketing, Lead Generation, Marketing, SEO, Strategy and Research /

Ask someone about their content strategy and you may hear, “We’re blogging three times a week.” They might mention that they aim to address defined personas. Or that they cover certain topics. But are those strategies? And if not — what does a content strategy look like? If you work in the content marketing world,

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12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist

Leave a Comment / Marketing, Sales, Strategy and Research /

Writing headlines may feel like a small task. But stringing together that short set of words can have big implications. A headline could be the difference between your content being found and consumed or ignored and overlooked. A great headline can attract and engage readers while sending signals to search engines that help rank content.

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9 Tips for Writing Compelling Landing Page Content

Leave a Comment / Lead Generation, Marketing, Sales, Strategy and Research /

#To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step.

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This Buyer Persona Template Will Help You Make Top-Quality Content

Leave a Comment / Analytics, eBooks & Templates, Marketing, Strategy and Research /

While there are many best practices for creating content, there is one rule that will always be the most important: Know your audience. If you don’t know who you’re talking to, it’s almost impossible to create powerful, targeted content that connects with readers and compels them to take action. The most effective strategic content is

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The 25-Point SEO Checklist You Need to Drive More Traffic (2022 Update)

Leave a Comment / Analytics, eBooks & Templates, Guides, SEO, Strategy and Research /

If you’re on this page, you’re probably already convinced of the importance of SEO and organic traffic. Just in case you aren’t, here’s a surprising number: according to HubSpot, 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. In order to stay ahead of the curve

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