MOFu marketing is the strategy of using middle-of-the-funnel content to nurture leads and turn them into paying customers. It moves prospects from the awareness phase of the sales funnel down to the conversion phase. In this article, we’ll explain how you can create an effective MOFu marketing strategy that supports a strong B2B content marketing […]
How to Use MOFu Marketing to Improve B2B Content Read More »
Ask someone about their content strategy and you may hear, “We’re blogging three times a week.” They might mention that they aim to address defined personas. Or that they cover certain topics. But are those strategies? And if not — what does a content strategy look like? If you work in the content marketing world,
How to Develop a Content Strategy: 6-Step Cheat Sheet Read More »
Writing headlines may feel like a small task. But stringing together that short set of words can have big implications. A headline could be the difference between your content being found and consumed or ignored and overlooked. A great headline can attract and engage readers while sending signals to search engines that help rank content.
12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist Read More »
#To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step.
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While there are many best practices for creating content, there is one rule that will always be the most important: Know your audience. If you don’t know who you’re talking to, it’s almost impossible to create powerful, targeted content that connects with readers and compels them to take action. The most effective strategic content is
This Buyer Persona Template Will Help You Make Top-Quality Content Read More »
When it comes to long-term SEO strategies, there are so many tactics to consider. There are dozens of powerful marketing strategies to consider, and each comes with its own set of investments, risks, and rewards. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And
The Best Marketing Tactics for Long-Term SEO Results Read More »
In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. Now, we are going to dive deeper into
Here Are 10 Buyer Persona Examples to Help You Create Your Own Read More »
Website content is one of the most powerful tools for B2B lead generation. Digital content drives audiences to a webpage, informs and engages them, and converts them into qualified leads. Every page on a website should be created with lead generation in mind. Even if an individual piece of content does not include a lead
How to Optimize Your Content for B2B Lead Generation Read More »
Before you publish your next blog post, use this writing checklist to make sure you fully optimize your content for readers, search crawlers, and your marketing goals. Checklist for Writing Blog Posts 1. Create a starter headline. Write down at least one initial idea for what the title of the post will be. Knowing the
36-Point Checklist for Writing Fully Optimized Content Read More »
Small business internet marketing can seem overwhelming for those just getting started. It’s a vast landscape and involves many moving parts. After all, different platforms and marketing methods resonate differently for different audiences, industries, niches and products. For example, the fitness industry is very prominent on Instagram, while artists and musicians find a place on
The Beginner’s Guide to Small Business Internet Marketing Read More »
