Strategy and Research

Retention Marketing: Your Complete Guide to Retention Marketing

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When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true, […]

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How SEO Strategists and Content Creators Should Work Together to Drive Results

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In today’s fast-moving content and marketing world, it’s important to collaborate. We can’t do everything on our own – as individual contributors so to speak – to truly be successful. Teamwork matters, but not just as a buzzword. We have to have the right teammates collaborate at the right times. In “Content Performance Culture” –

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12 Effective Lead Generation Strategies

Leave a Comment / Lead Generation, Marketing, Strategy and Research /

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your

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4 Conversational Writing Tips That Will Transform Your Customer Interactions

Leave a Comment / Content Marketing, Lead Generation, Marketing, SEO, Strategy and Research /

As more conversational AI assistants, such as Alexa and Siri, become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that

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How to Create Remarkable Welcome Emails

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You only get one chance to make a first impression. In email marketing, that notion is even more pressing. Nearly 60% of respondents in a SaleCycle survey said marketing emails influence their purchase decisions. It’s clear that email can be a valuable conversion tool if used correctly. Welcome emails are an opportunity to introduce new

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