Demand generation is an umbrella term for customer acquisition initiatives designed to drive interest in a company’s product or service to attract qualified leads. Ultimately, demand generation aims to improve marketing effectiveness by improving brand awareness and increasing share of voice among the target market.
Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.
Demand generation, however, is more than just a branding concept or early funnel marketing tactic. Demand generation programs are touch points throughout the conversion optimization and sales cycles.
