The customer buying decision process is rarely linear. Customers typically don’t start at point “A” and move through each subsequent step of the buyer’s journey until they reach the finish line. Instead, customers move into the purchase funnel different phrases. They may enter early at the top or middle of the funnel or join late […]
How to Market at Each Stage of the Buying Decision Process Read More »
B2B Buyer Personas — 3 Big Mistakes You’re Probably Making B2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an article from Aberdeen, when persona expert Adele Revella contacted some of her clients hoping to put together case studies from her work, she was astounded.
B2B Buyer Personas — 3 Big Mistakes You’re Probably Making Read More »
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,
Retention Marketing: Your Complete Guide to Retention Marketing Read More »
In today’s fast-moving content and marketing world, it’s important to collaborate. We can’t do everything on our own – as individual contributors so to speak – to truly be successful. Teamwork matters, but not just as a buzzword. We have to have the right teammates collaborate at the right times. In “Content Performance Culture” –
How SEO Strategists and Content Creators Should Work Together to Drive Results Read More »
Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your
12 Effective Lead Generation Strategies Read More »
If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to trust a brand to do what is right to make a purchase — let alone become a repeat customer. One of the best ways to
The Most Effective, Efficient Relationship Marketing Tactics in 2021 Read More »
As more conversational AI assistants, such as Alexa and Siri, become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that
4 Conversational Writing Tips That Will Transform Your Customer Interactions Read More »
Pay-per-click marketing can be a powerful tool in your promotional arsenal. If your goals are to grow your online visibility, drive traffic, generate leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things. But before you can reap these benefits, you need to have a full understanding of how pay-per-click marketing
Pay-Per-Click Marketing: Your Guide to Getting Started With Paid Search Read More »
