The customer buying decision process is rarely linear. Customers typically don’t start at point “A” and move through each subsequent step of the buyer’s journey until they reach the finish line. Instead, customers move into the purchase funnel different phrases. They may enter early at the top or middle of the funnel or join late […]
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B2B Buyer Personas — 3 Big Mistakes You’re Probably Making B2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an article from Aberdeen, when persona expert Adele Revella contacted some of her clients hoping to put together case studies from her work, she was astounded.
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When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,
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Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative
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You only get one chance to make a first impression. In email marketing, that notion is even more pressing. Nearly 60% of respondents in a SaleCycle survey said marketing emails influence their purchase decisions. It’s clear that email can be a valuable conversion tool if used correctly. Welcome emails are an opportunity to introduce new
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