“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado Let’s be real. In this metaphorical quote, you’re the deer, your industry is the freeway, and those cars coming head on are your competitors. […]
Four Essential Strategy Questions Answered with Analytics Read More »
In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. Now, we are going to dive deeper into
Here Are 10 Buyer Persona Examples to Help You Create Your Own Read More »
Website content is one of the most powerful tools for B2B lead generation. Digital content drives audiences to a webpage, informs and engages them, and converts them into qualified leads. Every page on a website should be created with lead generation in mind. Even if an individual piece of content does not include a lead
How to Optimize Your Content for B2B Lead Generation Read More »
The fields of digital marketing and analytics have introduced a host of web analytics terms that we have to understand to fully comprehend the metrics we measure daily. A complete grasp on these terms helps us better evaluate our website performance and make strategic decisions for our businesses. Whether you are a marketing professional that’s
The Full Glossary of Web Analytics Terms You Should Know Read More »
OutboundHR developed and executed a B2B lead generation campaign for our client. A leading HR SaaS company. We gained an in-depth understanding of their value proposition. With that understanding, we developed new messaging. We also developed targeted prospect lists using our proprietary HR buyer database and additional data research. Our new case study will walk
Case Study: See How One B2B Lead Generation Campaign Drove Impressive Results Read More »
Before you publish your next blog post, use this writing checklist to make sure you fully optimize your content for readers, search crawlers, and your marketing goals. Checklist for Writing Blog Posts 1. Create a starter headline. Write down at least one initial idea for what the title of the post will be. Knowing the
36-Point Checklist for Writing Fully Optimized Content Read More »
Small business internet marketing can seem overwhelming for those just getting started. It’s a vast landscape and involves many moving parts. After all, different platforms and marketing methods resonate differently for different audiences, industries, niches and products. For example, the fitness industry is very prominent on Instagram, while artists and musicians find a place on
The Beginner’s Guide to Small Business Internet Marketing Read More »
The customer buying decision process is rarely linear. Customers typically don’t start at point “A” and move through each subsequent step of the buyer’s journey until they reach the finish line. Instead, customers move into the purchase funnel different phrases. They may enter early at the top or middle of the funnel or join late
How to Market at Each Stage of the Buying Decision Process Read More »
B2B Buyer Personas — 3 Big Mistakes You’re Probably Making B2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an article from Aberdeen, when persona expert Adele Revella contacted some of her clients hoping to put together case studies from her work, she was astounded.
B2B Buyer Personas — 3 Big Mistakes You’re Probably Making Read More »
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,
Retention Marketing: Your Complete Guide to Retention Marketing Read More »
