Marketing ROI, or return on marketing investment (ROMI), is a KPI that measures the contribution to profit attributable to marketing. It is a measure of marketing effectiveness. In simple terms, the best formula for marketing ROI is:
(Gross Profit – Marketing Investment)
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Marketing Investment
Today, accountability in marketing amounts to table stakes. Companies expect marketing leaders to provide quantifiable evidence (not just metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes.
