Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative […]
5 Ways to Supercharge Your Inbound Marketing Strategy Read More »
As more conversational AI assistants, such as Alexa and Siri, become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that
4 Conversational Writing Tips That Will Transform Your Customer Interactions Read More »
To build brand loyalty in today’s competitive landscape, you need to make sure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your consumers’ preferred channels. You’ll understand specific marketing needs better, and your overall return on investment will likely increase as a result. As shopping across
How to Launch and Run a Multi-Channel Marketing Campaign Read More »
