CultureTech

Case Study: From 3 to 30 Meetings/Month: Scaling Pipeline for an Engagement App

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From 3 to 30 Meetings/Month: Scaling Pipeline for an Engagement App The Challenge An early-stage employee engagement platform had strong product-market fit but struggled to generate consistent outbound pipeline. Key issues: Low outbound volume due to a lean team Messaging that didn’t clearly communicate ROI to HR and People leaders No repeatable system for prospecting […]

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Case Study: HR Doesn’t Ignore Us Now: Rewriting Outreach for CultureTech Wins

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HR Doesn’t Ignore Us Now: Rewriting Outreach for CultureTech Wins The Challenge A CultureTech platform was getting ghosted by HR teams despite having a compelling solution. The core problems: Outreach messaging felt too “fluffy” and wasn’t landing with HR leaders Low response rates from Directors and VPs of People Struggled to tie product features to

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