Knowing your audience is the most important part of creating content.

If you don’t know who you’re talking to, your content won’t be as powerful or as targeted as it could be. If it’s not compelling to readers, you won’t keep them engaged and it will result in lackluster conversions.

This buyer persona template will help you get to know your ideal audience, and improve the quality and effectiveness of your content. Use it to:

• Build a concrete description of your target customer
• Understand their needs and values
• Develop a content plan that nurtures and converts your audience