At each stage of the purchase journey, a buyer uses different keywords to express intent. By targeting these keywords in content, you’re more likely to connect with searchers and nurture them successfully to conversion.

Discover the 3 types of buyer keywords and how you can leverage them to guide buyers to a purchase decision. Use this template to plan your buyer keyword strategy and walk away knowing:

• Build a concrete description of your target customer
• Understand their needs and values
• Develop a content plan that nurtures and converts your audience