A marketing plan documents your marketing strategy and tactics to provide direction for reaching business objectives. It often focuses on a specific period of time and covers details such as the target market, buyer persona, goals, costs, action steps, and KPIs that will be used to measure results. A marketing plan is subject to change as new marketing trends develop.
The right marketing plan identifies everything from who your target customers are to how you will reach them, to how you will retain your customers so they repeatedly buy from you.
