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How to Create Great Email Marketing Content

This guide to content marketing fundamentals is designed to help you understand the most important building blocks of any great content marketing strategy. Email is one of the most powerful mediums for sharing content. In fact, 93% of B2B marketers use email to distribute content. Why? Because email serves as a direct line of communication […]

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How to Define and Measure Marketing Objectives: A Start-to-Finish Guide

At the core of any great marketing plan is a list of strategic and clear marketing objectives. Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support. Marketing objectives are a pivotal part

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Lead Nurturing 101: Top Tactics, Tools, and Best Practices

Lead nurturing helps maintain relationships with potential customers throughout the buyer’s journey. It also helps maximize sales opportunities and improve brand awareness. Find out what lead nurturing is, why it’s a powerful marketing strategy, and how you can set up lead nurturing campaigns that help convert more prospects into paying customers. What Is Lead Nurturing?

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How to Create a Marketing Case Study: Template + Examples

A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you. It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results. A marketing case study helps prospects see how they

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How To Create a Landing Page That Converts

Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign.

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Use This Customer Journey Mapping Template to Identify Marketing Gaps

A customer journey mapping template helps you outline your customer’s buying process from beginning to end. It lists each step a prospect takes as they move toward doing business with you and reveals what they do, think, and need during that process. With the buyer’s journey laid out in front of you, you can more

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What is Return On Marketing Investment (ROMI)?

Marketing ROI, or return on marketing investment (ROMI), is a KPI that measures the contribution to profit attributable to marketing. It is a measure of marketing effectiveness. In simple terms, the best formula for marketing ROI is: (Gross Profit – Marketing Investment) −−−−−−−−−−−−−−−−−−−− Marketing Investment Today, accountability in marketing amounts to table stakes. Companies expect

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The Complete Guide to Marketing Strategies: Risks, Rewards, and Investments

When you sit down to create a marketing plan, it can be a little overwhelming. With so many marketing strategies to choose from, it can be difficult to pick the tactics that are right for your business. On top of that, not all marketing tactics are created equal. Some strategies require more investment, meaning you

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How to Build, Execute, and Optimize a PPC Strategy in 9 Steps

Search advertising helps increase revenue, drive traffic, and boost brand recognition. It works shoulder to shoulder with organic search marketing, which gains traction as search advertising increases sales. And it’s also how, according to Google, businesses receive an average of $2 of revenue for every $1 spent on paid advertising on Google Ads (formerly Google

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