In niche marketing, you target a distinct group of people to help your brand build a stronger connection with those customers. First, you identify a niche and then consider how best to serve it. You may wish to modify your product or service, add to your offering, or simply adapt your messaging, for example.

But first, you must invest time in researching your industry or existing customer base to uncover potential niche markets. These activities lay the groundwork for future success in the niches you identify.

In this PDF, we share techniques and tools to help with that research.

Download it now to learn how to find new niche markets for your product.